Why recruit online?

Traditional forms of advertising, such as print, have become expensive. Aside from the cost savings, there are a number of other key benefits to recruiting online.

Speed and efficiency

The modern jobseeker has near constant access to the web, so postings on recruitment sites are proven to attract responses several days sooner than traditional print media. This is because by using online recruitment technology, you can fulfil the three recruitment fundamentals in less time:

• Attraction – pulling in enough good applicants
• Communication – engaging with candidates
• Administration – processing applications and appointments

Access to more candidates

More than 51 million UK residents are using the internet at home or at work, and every twelve seconds a UK recruiter receives an application via Salestarget.co.uk alone.

Geographical reach

Jobseekers want to know that they can search for jobs close to where they live (or intend to live), and as a recruiter, you want access to a localised talent pool as well.

Cost

The low cost of online job advertisements is opening up recruitment advertising to thousands of businesses who want to avoid the expense of advertising through traditional print media.

Building a brand

In a world where brand image is everything, competition for talent means employers are thinking more carefully about what makes them unique. The huge range of online advertising options available makes the Internet an ideal tool to grow brand awareness among jobseekers.

Jobseeking behaviour

Search engine portals, like Google, report a 400% increase in the numbers of people searching for jobs and career related information on the internet over the past four years.